Today's guest Kerri Kasem and I have a lot in common. We both appreciate simplicity and functionality and I admire her branding and marketing. She found the right people and credits them for helping her as she created her first skincare product, The One. In this episode, Kerri and I discuss what brought her to start a skincare line and what she didn't know that she didn't know about the business. We also talk about the power of serendipity and her journey with lupus.

"I was using so many different products because I wanted this ingredient and this ingredient all in one."  - Kerri Kasem.

Learn more about The Beauty Biz Show at http://www.loricrete.com/205

Serena Advani, founder of Seadrop Skincare, talks about legitimizing the beauty industry and behind-the-scenes strategic thinking.

"Instead of giving people a product that is more sustainable and that's it, it's worth giving them just a better product that happens to also be sustainable." - Serena Advani.

Learn more about The Beauty Biz Show at http://www.loricrete.com/204