Today I tackle an issue that all of us have faced. What should we do when life interrupts the flow of our business? How do we stay focused, productive, and connected to our work as an esthetician with all that life and business throw at us?
"My beauty biz world is abundantly fulfilling, but it also comes with a very long to-do list." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/206
Today's guest Kerri Kasem and I have a lot in common. We both appreciate simplicity and functionality and I admire her branding and marketing. She found the right people and credits them for helping her as she created her first skincare product, The One. In this episode, Kerri and I discuss what brought her to start a skincare line and what she didn't know that she didn't know about the business. We also talk about the power of serendipity and her journey with lupus.
"I was using so many different products because I wanted this ingredient and this ingredient all in one." - Kerri Kasem.
Learn more about The Beauty Biz Show at http://www.loricrete.com/205
Serena Advani, founder of Seadrop Skincare, talks about legitimizing the beauty industry and behind-the-scenes strategic thinking.
"Instead of giving people a product that is more sustainable and that's it, it's worth giving them just a better product that happens to also be sustainable." - Serena Advani.
Learn more about The Beauty Biz Show at http://www.loricrete.com/204
In all my years of hearing about him, I have never heard anyone say a bad word about today's guest Douglas Preston, who was kind of getting ready to retire when his extraction tool blew up. Today he explains why he was never happy as a day spa owner and why the most important thing about being in esthetics is money.
"There is not enough for everybody unless not enough is good enough." - Douglas Preston.
Learn more about The Beauty Biz Show at http://www.loricrete.com/203
Listen to this episode to learn which little piece of Jay's business Lori brings into her spa suite every day and how he helps Lori manage working in a small dark room throughout the day.
"Customer service...is such an opportunity for a business to really shine." - Jay Nixon.
Learn more about The Beauty Biz Show at http://www.loricrete.com/202
Listen in to learn how to communicate your cancellation policy to your clients and how much you should charge for canceled appointments.
"I boldly follow the exact system that I am sharing with you today and my clients respect my business because I clearly communicate with them." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/201
The Beauty Biz Show is celebrating its 200th episode with the return of my second-ever guest on the show, Renée Rouleau. Listen in to learn how to plan a spa pop-up, what an average day looks like running an e-commerce brand, and which magic beauty product you should try next.
"Every product I created was because of something I knew about skin; what I saw with my very own eyes, what I touched with my hands and that's who should be selling my products." - Renée Rouleau.
Learn more about The Beauty Biz Show at http://www.loricrete.com/200
Today's guest Wende Zomnir is the co-founder and founding partner of the iconic Urban Decay makeup brand. Listen to this episode to learn how to conceptualize your first product, how to deal with waste in the makeup industry, and why you shouldn't be afraid to negotiate everything.
"We wanted to combine a super high quality of prestige and the more fun kooky aspects of the self-expression piece." - Wende Zomnir.
Learn more about this episode of The Beauty Biz Show at loricrete.com/199
Today I talk about five false esthetician setbacks common in our industry, and I share ways to reframe these "setbacks." I have been through all of these setbacks, and they have each brought me a deeper understanding of my profession. In this episode, I explain how to build resilience and power up your beauty business.
"Continuously learning from your challenges will empower you to overcome these false setbacks and emerge as a stronger person." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/198
In this episode, Lori explains what esthetician energy is and how you can harness it to attract abundance -- as well as amazing new clients -- without the overwhelm.
"What you put out is what you create and what you receive in your space." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/197
Listen in to learn how Sabrina Scott uses Google reviews and community networking to get her business booked perfectly and what it has been like to hire a lobbyist to help her get the laws updated in her state.
"We need to get the ball rolling with a bill that will update laws and help us have the language where it needs to be updated. The skincare has changed so much in the last decade." - Sabrina Scott.
Learn more about this episode of The Beauty Biz Show at loricrete.com/196
In this episode, I circle back and assess how I have moved forward this past year. I share my experience working at my first trade show and what I learned from the first time I was left speechless by a client.
"Hard conversations stick and I decided to have a lot of them in 2023." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/195
Listen in to learn how to give yourself grace and ways you can feel put together at work even when you feel broken inside.
"People come to us to look and feel better and at work, we need to show up from a place of calm and giving." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/194
Listen in as Lori shares what highly successful aestheticians talk about when they get together.
"You have to think differently to welcome new and different into your life." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/193
Comparing ourselves to others can be draining, so today I highlight three comparisons that matter to your beauty biz and why. Listen in to learn why Lori stopped using the term "six-figure esthetician" and how the phrase "booked perfectly" was born.
"The abundant aesthetician focuses on passion and profits, not just six figures." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/192
Listen in to learn the biggest benefit of the Beauty Biz Club, how to market your spa to all income levels, and why Lori calls her spa the loudest spa in the world.
"You can't have one foot in and one foot out." - Cherrie Sludock.
Learn more about this episode of The Beauty Biz Show at loricrete.com/191
Listen to learn Lori's "no-longers," how much time to spend on social media daily, and tips for creating genuine connections with your followers.
"It is time to let go of this unrealistic expectation and embrace the beauty of imperfection. And isn't that kind of what we do for skin?" - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/190
Lori shares some key insights that will help you with turning your passion for beauty into a profitable venture outside the treatment room.
"Here's to you stepping outside the treatment room to create some additional abundance." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/189
CEO, author, and mother Lydia Fenet talks about navigating feelings of self-doubt and how to harness positivity as a power tool.
"When you allow yourself to go into those sprints and then pull back in those plateaus, you give yourself time to dream and ideate and to think about the things that you want to do." - Lydia Fenet.
Learn more about The Beauty Biz Show at http://www.loricrete.com/188
Espieve mineral sunscreen founder Jamie Ortiz explains what it means to "know your why," the difference between being fully booked and booked perfectly, and how she knew when she was successful.
"Are you successful being fully booked for six weeks or are you just working and being booked?" - Jamie Ortiz.
Learn more about The Beauty Biz Show at http://www.loricrete.com/187
Learn why now is a good time to welcome in what you want, how to find your passion project, and why you need a business exit plan.
"Slow the f- down. It might be the only way you're ever going to get out of the stuck and confused phase." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/186
Eyebrow specialist Joey Healy shares how to find a salon space, how long he spends with each client, and how often to get a brow touch-up.
"Education, personal warmth, attention to detail, personalized plan -- that's just how I did brows and now they are real pillars of the philosophy as we continue to scale and grow." - Joey Healy.
Learn more about The Beauty Biz Show at http://www.loricrete.com/185
Owner of Dermascope Magazine Amanda Strunk Miller offers tips for managing overwhelm and balancing work with family.
"I never have a bad day at work." - Amanda Strunk Miller.
Learn more about The Beauty Biz Show at http://www.loricrete.com/184
In this episode, Lori shares four key outside-the-biz elements that you must get familiar with if you want a profitable practice. This applies to both beauty biz newbies and large beauty businesses.
"A profitable beauty business is kind of like treating acne: to get the skin clear, you most likely have to pay attention to both topical and internal factors." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/183
In this episode, I will be sharing some of the most effective power tools that you can use right now to stay ahead of the curve and achieve your professional goals. So, let's get started!
"You have to work extra hard to create a good experience, you'll get less exposure for a good experience, and a lot more exposure for a bad experience." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/182